What story this chart tells
The story is concentration. Where do most respondents land? Is the distribution flat or peaked? If you're reporting NPS, lead with the absolute counts, not the score — the score is a derived number; the bars are the data. If your survey had a "prefer not to answer" option, include it; missing data tells the reader something about the audience.
Adapting it to your data — checklist
- Match the answer order to the survey itself — if the question listed "Strongly agree" first, list it first.
- For NPS-style questions, group raw scores into Promoters / Passives / Detractors so the chart has three or four bars, not eleven.
- Show absolute counts on bars; if you also want percentages, put them in a footnote or speaker notes.
- Use a neutral color (not red or green) unless one bucket is genuinely "good" or "bad".
- If you have under-50 sample sizes per group, label that clearly — small-N bar charts can mislead.
- Remove the gridlines if you keep the data labels — having both is duplicated ink.
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